The TCMI executive team has begun to work on a promotion plan that will help raise the profile of the Institute among tourism related businesses, destinations, and professionals. A new website is in development. The site will provide a comprehensive overview of research projects, white papers, and services associated with the Institute, as well as team resumes and expertise.

Corporate and association partners will be engaged in the Institute's various research, training, and certification projects as the University of Florida moves into its second year of tourism crisis management.