The EFTI serves tourism destinations and industries through research, consultancy, education and training services. The EFTI is at the forefront to address current and future challenges as it taps into experts from a wide range of disciplines, and is world-renowned for its fresh, academic and applied approach to the field. The University of Florida and the Eric Friedheim Tourism Institute hold the promise of the future: Florida Tomorrow — a place, a belief, a time. Florida Tomorrow is filled with possibilities. Florida Tomorrow is for dreamers and doers, for optimists and pragmatists, for scholars and entrepreneurs, all of whom are nurtured at Florida’s flagship university: The University of Florida.
What is Florida Tomorrow? At the Eric Friedheim Tourism Institute, we believe it’s an opportunity, one filled with promise and hope. It’s that belief that feeds our threefold mission of teaching, research and service. Your support of the Eric Friedheim Tourism Institute will shape the Institute, certainly. But its ripple effect will also touch the state of Florida, the nation and the entire world. Florida Tomorrow is being at the forefront to address the challenges facing all of us, both today and tomorrow.
Florida Tomorrow at the Eric Friedheim Tourism Institute is a premier academic research center tackling tourism-related issues. We at the center have the talent and the ability to accomplish much more. We look forward to the challenges and opportunities tomorrow will bring. That aspiration, with your help, is in reach. Together, we can make a positive impact now and continue for generations to come. Your support will create professorships, fellowships, scholarships and research programs that will strengthen the mission and vision of EFTI.
We invite you to join us in the journey for tomorrow and appreciate any level of support from you. We look forward to your generous support and like to thank you in advance.
EFTI Brochure
Support EFTI Brochure
There are number of ways to give a gift to the Eric Friedheim Tourism Institute.
We will be privileged to prepare a gift agreement for you to review with absolutely no obligations. For more information about gift giving to the Eric Friedheim Tourism Institute, please contact:
Melissa E. Wohlstein
Director of Development
College of Health and Human Performance
University of Florida
mwohlstein@hhp.ufl.edu
(352) 392 0578 ext. 1268
(352) 538 4832 cell