CTRD was created in 1992 by the tourism faculty to serve tourism destinations and industries through research in Florida. Since its establishment, the Center has been committed to excellence in research, and has evolved to become a major center for tourism research in Florida and beyond. The Center facilitates interdisciplinary research projects focusing on a wide range of travel, tourism and hospitality opportunities. The Center is dedicated to being the premier academic tourism research center in the country with a focus on contributing to the long-term sustainability of communities in a global society. CTRD is housed within the Department of Tourism, Recreation and Sport Management at the University of Florida.
CTRD is committed to building a bridge between the tourism industry, organizations, destinations, and higher education through excellence in interdisciplinary research that provides strategic information focused on a wide array of travel, tourism and hospitality opportunities.
CTRD is recognized as a global leader responsive to the needs of industry partners and the academic process. The Center uses interdisciplinary research teams engaged in research to solve tourism problems and expand the knowledge base for the industry and the academic world. Through a commitment to research excellence and passion for knowledge, Center personnel and affiliates lead the nation in transforming intellectual knowledge into useable, sustainable strategies to enhance international, national, state and local tourism organizations, companies, agencies and destinations.
CTRD aims to: